Folk

A San Francisco classic.

Bringing the community together.

Folk is a yoga studio with 7 studios in San Francisco. We were tasked with rebranding their company after they merged two long standing SF yoga studios – Yoga Garden and Moxie.

We created a hand drawn brand identity and assets to instill a human element and promote their mantra of Move • Breathe • Restore • Belong.

Scope

  • Branding
  • Illustrations
  • Signage
  • Web Design